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Setting itself apart from what jurors called the "blobular" packaging so common among avant-garde perfumeries, the provocative bottle and case for Shiseido's 5S adeptly combine hard and soft in a single packaging aesthetic. Angular without appearing sharp, the translucent plastic pieces work together to suggest a mysterious and tactile form. Whether viewed through the outer package or alone, the frosted lavender bottle seems to float in space without revealing its interior walls, the pump or the perfume inside. The vessel itself can be set down in several positions, depending on the user's preference or mood. Yet the piece's function is never hidden nor difficult to understand, and it's comfortable to hold and use. Issey Miyake
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